ITAU "VALUE IN PAINTING"
ROLE: Co-Writer, Co-Director, Cinematographer, Editor, VFX, Colorist
FORMAT: Black Magic Cinema Camera 2.5K EF
RELEASE DATE: March 15th, 2014
A 30 second spot for Brazilian bank Itau's "feito para voce" campaign or "Made for you". In this commercial we see two sisters painting together.
Itau's advertising is focused on humanism and relationships. Itau has established themselves as more than just a bank but as a member of the community. Itau has a vision to be the "leading bank in sustainable performance and customer satisfaction.